As a pizza shop, there are plenty of reasons not to go veg (both vegetarian and vegan).
The meat and its derivate are cheap, popular, tasty, easy to manage and very much appreciated especially in cold countries such Denmark because of the calories they bring to our body. You need calories when it’s freezing outside!
Could you imagine such tray of grilled meat without the animal part?
There would remain a few slices of onions, pepper fruits and courgettes, isn’t it?
Well, last Christmas – that’s where the picture with the pig comes from – we decided to make the move and go veg – vegetarian and vegan.
Eva, our dough master and owner, and Tullio, our chef, became vegetarian a long time ago, and are fully aware of what being vegetarian means. Katie, our chef assistant, and the sellers Ilaria, Steve, Annalisa and Kenny, although they are not completely veg 🙂 supported the change… but what about the whole concept switch?
MadenItaly became a “mixed veg” pizza shop because we believe that being vegan and vegetarian means having a responsible attitude toward the place where hopefully the human species is going to live for many thousands of years more. Think about this fact: on the average, 1 kg of meat needs up to 15 thousands liters of water to be produced.
This astonishing amount of water could be used for other purposes, for instance it could be distributed to those who live constantly with no clean water.
Being veg means caring about the people as well: according to many studies and estimations, a veg diet requires only one third of the land needed to support a meat one, and way less water. The world population grows day after day, we should better think about ourself as a community more than a simple sum of nations.
Being veg means caring about your health: a diet mainly based on vegetables and fruits have proven positive effects on your health. Of course, we don’t think we are saving your lives selling our pizza but we like to feel a part of something that could somehow, someday, help you.
Being veg means caring more about the animals: most of the meat available on the market is produced through cruel processes and sufferings. Those aspects are peculiar of the industrial production of meat and they are something that, according with our conscience, we would like not to be part of.
And – believe it or not – being veg means still eating delicious food. Have a look to our recipes and pass by for a taste!